Logan Doyle

Of a's Experimental Type

Logan Doyle, designer School: Indiana University School of Art Architecture and Design Of a's is an experimental approach to using letters to design letters. Rather than picture a letter's utility solely regarding being representative as part of the alphabet or an element of a word, it is pictured as a unit of a medium. Using a two-story "a" from the typeface Bodoni as the unit, I created letterforms representative of several letters of the alphabet. What is produced shows the potential for letters, pictured as units, to develop experimental typography.
CMYK Top New Creatives #58 participant
Published in CMYK Top 100 New Creatives #58