Light Your Way. BIC
Abby Coon/Madison Castellano, illustrators School: Southern Methodist University (Dallas, TX) BIC lighters have so many different options of patterns and colors. People who have lighters are very particular about which lighter they pick. This campaign shows the different options of lighters as well as who each person is based off which one they pick.
CMYK Top New Creatives #58 participant
Published in CMYK Top 100 New Creatives #58