Letier Santana

Sarsaparilla Packaging

Letier Santana, designer School: Branding + Integrated Communications MPS Program at CCNY Sunset Sarsaparilla is a fictional western style beverage from the popular video game Fallout. I was tasked to rebrand this product into a modern drink and create a campaign. I chose to target Millennial festival-goers who like to spend on experiences and are loyal to the brands they love. I worked on this project in my Creative Round Robin class at Digitas New York. See full campaign here: https://www.letiersantana.com/sassport
CMYK Top New Creatives #58 participant
Published in CMYK Top 100 New Creatives #58